(Flickr photo courtesy of user Hot Pixel Action!)
The question I wanted to know was, what’s the value of videography in newsrooms that are reinventing themselves? I Googled the idea and found this article in the American Journalism Review.
What I learned is key for journalists considering venturing into video.
… is how much time it can take to shoot and edit a short piece of video, especially when the poor photographer or reporter also has to bring home still shots or a text story.
The report highlights a study that Andy Dickinson, who teaches online journalism at the University of Central Lancashire in England, did on his blog about the video workflow.
His findings:
- The average video, after editing, is two to three minutes long.
- The average production time is two to four hours.
Dickinson concluded that, typically, it takes one hour to produce one minute of video. But no sooner had he posted that result than the e-mail reactions started rolling in. One photo editor thought the survey should take into account not just editing time but also the time it takes to shoot a video on assignment.
“First of all,” he wrote, “sometimes it takes as much as 2 hours to get to a job, 1-3 hours to shoot, up to two hours driving back to the office, numerous hours of editing, and then we have a 2 minute video, after about 8-10 hours of work. That comes out to 4-5 hours per 1 minute of video in our shop.” The editor said he feared that Dickinson’s survey might lead publishers to think a photographer could produce eight one-minute videos or four two-minute videos in a day. “Anybody think that is really possible?” he asked.
If you’re doing video in your newsroom, post a comment about work flows that work well for you.