A helpful tipsheet from Robert Niles at OJR:

Today’s online publishers, editors and reporters need a new style that most effectively allows their words to reach their intended audiences. Unfortunately for them, the print-inspired AP style is not that. Today’s and tomorrow’s journalists need to learn search engine optimization [SEO] techniques as much as, if not more than their predecessors who worked the print industry needed to learn AP.

via Student journalists need to learn SEO more than they need AP style.