Monthly Archives: March 2010

Voice of San Diego seeks ‘engagement editor’

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The Voice of San Diego is looking for what it is calling an “engagement editor.” This would be someone who is more than just active on social media networks such as Facebook and Twitter, but will spark conversations around news and provide context.

The job description in detail via Nieman Journalism Lab:

The pioneering news organization voiceofsandiego.org wants someone to revolutionize how it presents its content and engages the San Diego community. You will find creative ways — from e-mail to blogs to twitter and more — to deliver our service to San Diegans. You will also be a new age opinion editor, sparking dynamic debates and discussions on the site. And you will be a guide to our service, helping our users find the needed context to keep up with the complex local issues that determine San Diego’s quality of life.

Top 5 Lessons from the Failure of The Zonie Report | PBS

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Adam Klawonn, a Knight News Challenge winner, posts about the five lessons he learned from a failed Arizona news blog experiment.

Here they are, distilled:

  1. Know your audience and write for them;
  2. Be different;
  3. Link to your competition;
  4. Exploit social media;
  5. Build a better business plan

And another key, Klawonn writes:

Never be afraid to change your strategy on anything. The biggest mistake I made with The Zonie Report was taking too much time to let go of ideas/concepts that weren’t working. Don’t do this. It will bog you down – and keep you from the ideas/concepts that really do work.

via MediaShift Idea Lab . Top 5 Lessons from the Failure of The Zonie Report | PBS.