These are some of the random parts of the book 140 Characters that I thought could be useful along the way as we figure this new media thing out. 140 Characters is actually pretty fascinating. Note the irony of reading a book about Twitter.

Investigate how you are being retweeted and when. Examine where and how your readers are replying – are they on the Web, SMS, or some client program?

If a person is talking to you over SMS, that can tell you a lot about that person, their dedication, and how they are reading. SMS is a much more interruptive and immediate form of communication, so an SMS subscriber is a more attentive audience.

The more you write, the more new people you can reach. The more you write, the more fodder your fans have to promote you.

We must try everything, and standardize what works.

As we accelerate towards the real-time Web, inclusion of new language must match velocity.

The more transparent you make things, the greater sense of empathy you create, the more you minimize conflict.