The number of folks getting their news from Google and other big search engines nearly doubled last year compared with 2006.
A new report by Outsell Research via Editor & Publisher
19% of people accessed Google, Yahoo, MSN and AOL News for news in 2009, up from 10% in 2006. For newspapers, 19% of those polled went there first, a drop from 23% in 2006. The report makes a distinction between newspaper print editions and newspaper Web sites. When isolating newspapers online, 6% of those surveyed went to newspaper Web sites first thing in 2009, up from 3% in 2006. Other sites dedicated to specific subjects, such as sports or business, were up 7% in 2009 from 4% in 2006. The study finds that together, aggregators, newspaper Web sites, and other sites account for 57% of where people turn to first for news, up from 33% in 2006. When it comes time for people finding local news, newspapers — particularly their Web sites — still shine.