Social media is playing a big role in most media companies efforts now and the esteemed granddaddy of big media, The Associated Press, is raising its visibility on this front as it named recently Lauren McCullough to the post of manager of social networks and news engagement.

Via mediabistro:

In her new position, McCullough will “direct the work of editors [in New York] and around the company in pursuing journalistic material from social networks, promoting AP’s presence and content on social networks, and providing feedback to news managers on topics of high interest on social networks.” She will also be working to set standards and practices that the AP’s reporters must follow when engaging in social network sites — other news orgs have also recently implemented such rules.