“Mobile technology presents more opportunities (and threats) now than finally getting it right on the web,” writes veteran journalist and digital media innovator Steve Buttry in his multi-part series on setting a “mobile-first strategy.”
We need to gain expertise, through hiring and/or training, in developing apps for iPhones, BlackBerries, Pres and whatever mobile device comes next. We need to devise ways to help local businesses sell their products and services to people on the move. We need to teach local businesses how to connect with people who are always connected. We need to develop mobile formats for news content, community information, databases, calendars, advertising and other services for users and for businesses.