A debate erupted this week in Palo Alto over whether Amazon’s Kindle will save the publishing business.
At a panel of “Journalism after Print,” a Churchill Club business and technology meeting, Sam Whitmore, editor of Sam Whitmore’s Media Survey, a media analysis service, called the Kindle a symbol.
“A symbol of hope for the publishing business, the journalism business,” he said.
But Mike Masnick, a blogger and CEO of analysis firm Floor64, disagreed.
That device is not the savior of journalism.
Ken Doctor, a news industry analyst at Outsell with experience at publishing companies such as Knight Ridder, called tablets such as the Kindle, “a smartphone or an iPhone on steroids.”
All that aside, I don’t have a Kindle, but I read a lot of stuff on my iPhone. For my money, mobile devices, tablets, and other portable computers aren’t going away.
Debating whether these tools will save the publishing business misses the point. Whatever form tablets take, smart media companies that want to remain relevant should be looking at how to get content distributed on multiple forms of mobile media, period.
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